About Us

The Frequent Traveler Awards

The Frequent Traveler (FT) Awards was established in 2010 to support a two-year pause in service from the Freddie Awards.

In 2018, the Frequent Traveler Awards returned and was an instant success.

In 2022, the FT Awards will celebrate its 6th year anniversary as the only major, global loyalty award program remaining. Again, the Awards will be recognizing:


  • The teams that create, design, and manage these inspiring loyalty programs.
  • The companies that provide innovation, drive, and promotion behind the scenes.
  • The travelers who use the programs and whose voice the Frequent Traveler Awards represent.

The Frequent Traveler Awards is the only travel loyalty focused recognition event that:


  • Provides regional recognition (Europe and Africa, Middle East and Asia Pacific, and Americas). 
  • Recognizes programs from core travel divisions: (airline, hotel, rental car, and credit cards).
  • Includes the Frequent Traveler Titan Awards, a recognition of innovation in the loyalty industry voted for by the Loyalty Titan panel.
  • Includes the Frequent Traveler Media Awards, granted by a group of notable journalists.
  • Recognizes the leading programs as voted for by journalists, travel bloggers, and influencers in the community.
  • Is always placed in conjunction with industry events to deliver education with recognition to participants.
  • Provides consistency in collateral, communication, and events throughout the year.

Who we are

Frequent Traveler Awards is a primary event of Frequent Traveler Events, LLC, the company that offers Frequent Traveler University (FTU), FTU @ Travel & Adventure Show, Loyalty Summit and MegaDo.

Frequent Traveler Events provides knowledge, recognition, and inspiring events to the loyalty industry.  We create hubs of knowledge through our pools of frequent travelers, program connections, supplier relationships, and our own consultative approach to better connect our industry.

Loyalty Summit

Frequent Traveler University


The Team

Hailing from Europe and North America, the Frequent Traveler Awards team is comprised of airline and hospitality industry experts, serial entrepreneurs, and passionate travelers, all with a mission to bring the first global loyalty awards representing the voice of the frequent traveler.

Tommy Danielsen

Founder and CEO

A former international telecommunications executive who used to live on the road, Tommy Danielsen turned into a serial entrepreneur in 2009 when he founded MegaDo and then a year later Frequent Traveler University.

After the Freddie Awards were discontinued, Tommy founded the Frequent Traveler Awards, eventually becoming President of the Freddies when the two companies merged. He is also the InsideFlyer co-founder and partner.

Tommy is originally from Norway and lives in California.

Mark Dority

VP of Business Development 



Mike Friedman  

Managing Director, FT Awards Non-Commercial


Robert Pacheco

Sales Director 


James Larounis  

Sales Manager 

Jamie is a travel industry analyst, working with a number of media outlets and organizations reporting on airline and hotel operations, loyalty programs and personal finance. He’s been featured in television and print news worldwide.

Jamie has previously worked as a business development manager for a premium travel membership, launched several reward booking services helping consumers utilize frequent flyer points, and has provided guidance and consulting support to a number of travel startups and major corporations.


David Feldman

Chair, Titan & Media Awards

David is a publisher and global speaker on airline & hotel loyalty programs, and an expert on loyalty program design, finances, and economics. 

As a consultant with New World Loyalty, David works closely with airline & hotel programs to develop strategic solutions to loyalty challenges, and is a leading industry expert on loyalty psychology and behavioral motivation.


Melinda Danielsen  

Operations & Customer Service

Melinda is an ardent world explorer, logging more than 150,000 miles and 100 hotel nights a year. She has graced the pages of Conde Nast Traveler, is an author of the Magic of Miles blog, and is an organizer for MegaDo and FTU events.

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