About Us

The Frequent Traveler Awards

The Frequent Traveler (FT) Awards was established in 2010 to fill the gap created by a two-year pause in the Freddie Awards, which resumed in 2012.

However, the Frequent Traveler Awards returned in 2018 and was an instant success. The FT Awards will celebrate its 10th anniversary in 2026 as the only major, global loyalty award program remaining, recognizing:

 

  • The teams that create, design, and manage these inspiring loyalty programs.
  • The companies that provide innovation, drive, and promotion behind the scenes.
  • The travelers who use the programs and whose voice the Frequent Traveler Awards represent.

The Frequent Traveler Awards is the only travel loyalty focused recognition event that:

 

  • Provides global and regional recognition (Americas; Europe, Middle East, and Africa; and Asia Pacific).
  • Recognizes programs from 4 core travel divisions: airlines, hotels, rental cars, and cruise lines.
  • Includes the Frequent Traveler Titan Awards, a recognition of innovation in the loyalty industry voted for by the Loyalty Titan panel.
  • Includes the Frequent Traveler Media Awards, granted by a group of notable journalists.
  • Recognizes the leading programs as voted for by journalists, travel bloggers, and influencers in the community.
  • Is always placed in conjunction with industry events to deliver education with recognition to participants.
  • Provides consistency in collateral, communication, and events throughout the year.

Frequent Traveler Education Foundation

The Frequent Traveler Education Foundation (FTEF) is a 501(c)(3) nonprofit dedicated to empowering travelers through education, recognition, and humanitarian action. We believe that a love for travel can be a powerful force for good.

Through Frequent Traveler University (FTU), we deliver knowledge and inspiring events that help travelers improve their journeys and better connect with the industry. Through MegaDo, we unite aviation enthusiasts for extraordinary experiences that double as major charity fundraisers—hosting live auctions for high-tier travel perks, coordinating aid shipments to refugee camps, and supporting organizations like Mercy Flights and schools for the blind.

The Frequent Traveler Awards is a significant fundraising arm of the FTEF, celebrating global excellence in travel loyalty programs—the programs, teams, companies, and innovations behind frequent-flyer and frequent-guest experiences. Recognizing airlines, hotels, rental cars, and cruise lines, we represent the voice of the traveler and honor the people and organizations that make loyalty meaningful.

Together, we turn miles into impact.

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